Work smarter,
not harder...
Offer Engineering
Craft irresistible offers that convert for your service
AI and ad automation is coming, but what won’t be automated is the offer. If your offer doesn’t hit the right pain point, promise real results, or show clear value, no AI or ad strategy will fix it.
That’s where we come in.
We help you engineer offers your audience can’t ignore, built on persuasion, positioning, conversion logic and digital offer design...
not guesswork.
What’s included in offer engineering
We tailor this to where you're at, whether you're launching something new or fixing something that’s just not converting.
Offer Blueprint & Audit
Review your current offer(s)
Spot leaks, confusion, or low-value positioning
Score against proven conversion principles
Lead Magnet or Front-End Offer Creation
Design a high-value entry offer (tripwire, opt-in, low-ticket)
Align it with your funnel and customer journey
Hook, Headline & Framing Strategy
Develop your high-converting core promise
Write scroll-stopping headlines and benefit stacks
Map your message to emotional and logical triggers
Value Stack + Urgency Drivers
Create a no-brainer value stack
Add scarcity, urgency, and risk-reversal elements that feel natural (not pushy)
AI Prompt Library
Get plug-and-play prompts to help your AI write sales pages, headlines, and content on-brand
NZ & USA service providers and businesses
Who is this help for?
Coaches, consultants, and creators launching digital offers
Service providers trying to improve lead gen and conversion rates
Agencies offering “done for you” services who need better positioning
Startups needing clear value without hiring a full team
Built For NZ & USA Businesses
We work with business owners and marketers across New Zealand and the USA — bringing global best practices to local, human-first brands.
Why Work With Us for your conversion offer strategy?
We engineer offers with strategy, psychology, and AI tools to amplify results. You’ll walk away with more than just ideas, you'll have a converting offer system you can plug into your funnels, ads, and content.
How do we work together on your irresistible offer?
Step 1: Get in touch (no robots, promise)
Have a question? Need clarity?
You can email me, fill out the contact form, ring, or message me on WhatsApp, whatever suits you
Step 2: Book a free 20-Minute call
Choose a time in my calendar for a no-pressure video chat on Google Meet.
We’ll talk about what you need, what’s not working, and whether I’m the right fit for your goals.
Step 3: Lock it in
If we’re a match made in marketing heaven, I’ll send over a quick contract and a short info form so I can get what I need to start crafting.
Step 4: Let’s make it happen
We’ll meet again (virtually) to dive deeper into your project, nail down the outcomes, and then it’s go time. I get started, and you get to breathe knowing it’s sorted.
Ready to fix that “meh” offer?
We’ll help you create something your audience actually wants to buy
Don't believe us, believe them
I found Lyndal's guidance invaluable... She's an ideal mentor for any person or business taking the leap into digital marketing.
Sarah B
Social Media Manager
...Lyndal was fantastic!She had a plan, researched our business and she was easy to understand.
Nicola M
Motel Owner, Dunedin
Highly recommended. Lyndal gave us heaps of information that we didn't know we needed.
Laura G
Brick & Mortar Business
I recommend Lyndal, as she gave me helpful actionable takeaways I was able to implement and get results within days.
Beth Monk
Sew It Yourself
Thank you again for the class.
It was incredibly helpful and a delight to attend.
Lex
Start-up Entrepreneur
I was really impressed with the Facebook business coaching I received for my hair dressing business.
Kath D
Kath's Kuts
Meet Lyndal Lane
Lyndal Lane is a digital marketing, ads strategist, and an AI Consultant / Integrator dedicated to helping businesses integrate cutting-edge AI tools into their branding and content creation.
AI Marketing Edge Ltd 2024, Christchurch, New Zealand
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