Work smarter, not harder...
Offer Engineering
Craft irresistible offers that convert
AI and ad automation is coming, but what won’t be automated is the offer. If your offer doesn’t hit the right pain point, promise real results, or show clear value, no AI or ad strategy will fix it.
That’s where we come in.
We help you engineer offers your audience can’t ignore, built on persuasion, positioning, and conversion logic,
not guesswork.
Digital Marketing
Need Your Digital Marketing to Hit the Mark?
What’s included in offer engineering
We tailor this to where you're at — whether you're launching something new or
fixing something that’s just not converting.
Offer Blueprint & Audit
Review your current offer(s)
Spot leaks, confusion, or low-value positioning
Score against proven conversion principles
Lead Magnet or Front-End Offer Creation
Design a high-value entry offer (tripwire, opt-in, low-ticket)
Align it with your funnel and customer journey
Hook, Headline & Framing Strategy
Develop your high-converting core promise
Write scroll-stopping headlines and benefit stacks
Map your message to emotional and logical triggers
Value Stack + Urgency Drivers
Create a no-brainer value stack
Add scarcity, urgency, and risk-reversal elements that feel natural (not pushy)
AI Prompt Library
Get plug-and-play prompts to help your AI write sales pages, headlines, and content on-brand
Let’s make your digital marketing work smarter...
Whether your business is a boutique skincare brand or a fast-paced e-commerce store, your marketing needs to connect with your ideal audience—consistently, effectively, and with your unique voice front and centre.
A common frustration we hear? Marketing efforts that feel scattershot: ad campaigns that don’t convert, email sequences that don’t nurture, and sales funnels that leave potential customers confused or disengaged. Sound familiar?
This happens when your digital marketing lacks strategy and cohesion. Without the right targeting, messaging, or tools, you risk wasting time and money on campaigns that don’t deliver. But with the right support, your digital marketing can work smarter—and harder—for your business.
Imagine this
- Meta and TikTok ads that reach the right people, captivate their attention, and drive them to take action
- Email nurture sequences that build trust, keep your audience engaged, and convert leads into loyal customers
- Sales funnels that guide prospects seamlessly from “interested” to “sold” without a hitch.
With our help, we’ll develop and manage strategies tailored to your business, ideal audience, and goals—so you spend less time worrying about your marketing and more time reaping the rewards.
Do you need to...
- Save time by letting an expert manage your ads and campaigns?
- Increase engagement with emails that your audience loves to read?
- See real results from your ad spend and marketing efforts?
- Focus on what you do best while we handle the strategy?
Then let’s talk—because effective digital marketing isn’t just possible, it’s within your reach.
Facebook & Instagram Ads
Get Your Ads Working Smarter
From strategy to execution, we create Meta ad campaigns that captivate, convert, and maximise your ROI—so you can focus on growing your business
Packages start from $997USD p/mth for campaign set up and management for testing & optimising 2 campaigns, and up to 5 ad set variations *
* does not include ad spend
- $997 USD p/m (retainer) - 2 campaign setup & copywriting for 2 campaigns of your choice and various low budget pre-campaign testing of copy, images, headlines and placements - graphic design assets / images/video provided
- $1497 USD p/m (retainer) - 3 campaigns of your choice and various low budget pre-campaign testing of copy, images, headlines and placements - graphic design assets / images/video provided
- $2197 USD p/m (retainer)- 4 campaigns of your choice and various low budget pre-campaign testing of copy, images, headlines and placements - graphic design assets / images/video provided
- $2597 USD p/m (retainer) - 5 campaigns of your choice and various low budget pre-campaign testing of copy, images, headlines and placements - graphic design assets / images/video provided
TikTok Ads
Go Viral with TikTok Ads
Reach new audiences with creative, engaging TikTok ad campaigns that resonate, inspire action, and grow your brand on one of the fastest-growing platforms.
Packages start from $997USD p/mth for campaign set up and management for testing & optimising 2 campaigns, and up to 5 ad set variations *
* does not include ad spend
Email Marketing
Turn Emails Into Relationships
Build meaningful connections with expertly crafted email campaigns, workflows, and nurture sequences that keep your audience engaged, informed, and eager to take action
- $997 USD p/m (retainer) - 1 email campaign created- includes copywriting - topics, content dot points and graphic design assets / images/video provided
- $997 USD - 1 nurture sequence set up - includes 5 emails timed to go out over 10 days, automation workflows, triggers and testing
Sales Funnels
Let Funnels Do the Heavy Lifting
Streamline your customer journey with thoughtfully crafted funnels designed to guide leads toward conversion—saving you time and making the buying process effortless.
- $1500 USD - 1 funnel with a landing page with optin, payment page with bump upsell, upsell and thank you page
- $1997 USD - 1 funnel with a landing page with optin, payment page with bump upsell, upsell, downsell, thank you page plus meta pixel and GA4 tracking.
Templates, Workbooks & Guides
Grab our free Prompting Blue print or purchase our templates to help get you on your way.
Who is this help for?
Coaches, consultants, and creators launching digital offers
Service providers trying to improve lead gen and conversion rates
Agencies offering “done for you” services who need better positioning
Startups needing clear value without hiring a full team
Built For NZ & USA Businesses
We work with business owners and marketers across New Zealand and the USA — bringing global best practices to local, human-first brands.
Why Work With Us?
We engineer offers with strategy, psychology, and AI tools to amplify results. You’ll walk away with more than just ideas, you'll have a converting offer system you can plug into your funnels, ads, and content.
How do we work together?
Step 1: Get in touch (no robots, promise)
Have a question? Need clarity?
You can email me, fill out the contact form, ring, or message me on WhatsApp, whatever suits you
Step 2: Book a free 20-Minute call
Choose a time in my calendar for a no-pressure video chat on Google Meet.
We’ll talk about what you need, what’s not working, and whether I’m the right fit for your goals.
Step 3: Lock it in
If we’re a match made in marketing heaven, I’ll send over a quick contract and a short info form so I can get what I need to start crafting.
Step 4: Let’s make it happen
We’ll meet again (virtually) to dive deeper into your project, nail down the outcomes, and then it’s go time. I get started, and you get to breathe knowing it’s sorted.
Ready to fix that “meh” offer?
We’ll help you create something your audience actually wants to buy
Who is this help for?
- Businesses that need their AI to sound human, not robotic or like a toaster with an attitude...
- Entrepreneurs who want seamless, on-brand AI integration
- Creatives and marketers looking to train their AI assistants to reflect their unique brand personality
- Start-ups who need an cheap AI team of CustomGPS trained on different tasks from content creation to business advisors
- Beginners interested in learning mabout crafting prompts and creating CustomGPTS
- Companies concerned about AI use and want some boundaries around it
- Businesses that need more leads, traffic and sales via ad campaigns and email nurture sequences
- Business owners that don't have time to focus on getting, replying, showcasing and managing Google reviews
How do we work together?
- Send Lyndal an email or via the contact us page with any questions you have, or you are welcome to ring or make contact on Whatsap
- Book a time on my calendar to have a free 20 mintue video call on Google Meet, to chat about what you are looking for
- Then I will send you a contract and a form requesting further information, and once I have that we can move to the next stage
- Next, we will meet to discuss the project and outcomes and I can get started
Meet Lyndal Lane
Lyndal Lane is a digital marketing, ads strategist, and an AI Consultant / Integrator dedicated to helping businesses integrate cutting-edge AI tools into their branding and content creation.
She is passionate about Ads & AI, and has trained with the best in Meta Ads: Casey Richardson's Ad School, Cat Howell 8 Loop social , Rick Mulready The Art of Paid Traffic and The AI playbook to name a few.
Here's what our clients say...
AI Marketing Edge Ltd 2024, Christchurch, New Zealand
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