Work smarter,
not harder...
Your Smartest Digital Hire Isn’t a Person, It’s Your CustomGPT
Who Needs a $10K Team... When You Can Have Their Brains In a Box from $67...
In 2024, I built my first GPT after rewriting the same blog for a client, one too many times - what I got was a 24/7 assistant that sounded like them and scaled to their brand.
This led me to taking one of my best-selling workbooks and training a GPT on it.
Not a prompt. Not a script.
A real-deal digital assistant that walked clients through my method, in my voice, answering questions better than I could in my DMs. It didn’t just automate, it upgraded the whole experience.
Clients finished faster. Results improved. Sales picked up.
That’s when it hit me: this isn’t just content repackaged. This is the next evolution of digital products.
Now I build Custom GPTs for creators, coaches, and experts, trained on your method, in your tone, ready to serve, sell, and support while you sleep.
Plus, with a CustomGPT, you get the strategic brainpower of a marketer, mentor, or advisor, trained specifically for you.
No fluff. No AI that sounds like a confused intern. Just your voice, your values, scaled by AI.
Whether you want an AI copywriter, strategist, content coach, or full-on brand voice assistant, your GPT can be built to:
Teach your unique framework or system - digital product add on
Support students or clients 24/7
Soft-sell your offers naturally in conversation
Scale your brand, minus the team and tech headaches
Save your brain - no more rewriting content
Offer Biz Coach your support & gudiance
Watch how a CustomGPT it works in 90 seconds 👇
Built bespoke. Branded to you. Works while you rest.
What Makes a CustomGPT… Custom?
Let’s clear this up: this isn’t a renamed ChatGPT or prompt dump.
This is an AI-powered assistant trained to fit the exact role you need.
Which Type of CustomGPT Do You Need?
Not all GPTs are created equal, choose the one that fits your next move.
Fab Four Foundational GPTs – built to execute
Marketing Dream Team GPTs – built to strategise + create
Advisor & Board GPTs – built to guide + advise
Bespoke CustomGPTs - to be what you want them to be...
Want Your CustomGPT to sound exactly like you?
Done. It’ll mirror your voice, tone, and teaching style to guide clients like a clone of your best self.
Want Your Train Your CustomGPT to think like someone else?
Also done. Your GPT can channel the brain of a strategist, mentor, creative director, or fictional genius, giving you an on-demand board of advisors.
What can your CustomGPT actually do?
Talk like you, instantly
Your GPT becomes a fully-trained assistant that thinks and sounds like you, no cringe, no off-brand chaos.
Powered by: Bardot – your Brand Voice GPT
Understand Your Audience Deeply
No more surface-level avatars, your GPT helps you speak to real fears, desires, and buying triggers.
Powered by: Presley – your Profiler Pro GPT
Create Copy That Converts
From emails and captions to sales pages and ads — your GPT can write sharp, on-brand copy in your voice (without you rewriting it 17 times).
Powered by: Crawford – your Copywriting GPT
Map, Message & Market Your Offer
Generate hooks, headlines, funnels, and launch plans — all based on your goals and audience psychology.
Powered by: Monroe – your Marketing GPT
Think Like a Team of Experts
Need perspective, ideas, or strategy? Your GPT can simulate a full boardroom, marketing team, or mastermind, trained on the brains you admire most.
Powered by: The Marketing Dream Team GPT, The Board of Directors GPT, or The Advisors GPT
We build each CustomGPT with:
Real frameworks, no fluff
Personality-packed responses that match your brand (or your idol's)
Clear role logic: strategist, coach, writer, marketer, or mentor
Ethically sourced training inputs (books, podcasts, workshops, etc.)
Optional flair: character inspiration, tone sliders, humor meters
And yes… they actually sound human
They’re not generic. They’re not robotic.
They’re smart, strategic, and built to make your brain (or someone else’s) scale.
Set some AI guidelines for your staff
This AI Policy guide & template become a living document offering transparency & boundaries
Each GPT is built to think like a pro, and work like it’s on payroll
Whether you're a solopreneur, strategist, coach, or creative , your GPT can be trained to support your workflow, your brand, and your brain.
Whether you want a full dream team, just one role, or a GPT trained on your own brain, we’ve got options.
👉 Start from scratch
👉 Pick from our most-loved templates
👉 Or book a build call and let us create it for you
Step 1:
Define your brand voice
Nail how you sound, so your content is always consistent and on-brand
Step 2:
Profile your audience
Know exactly who you're speaking to and what they care about
Step 3:
Combine for copywriting & Marketing
Combine audience insight + brand voice to craft copy that connects
Select Your GPT Now or Buy The Fab Four Foundational Combo
Bardot
: Brand Tone & Voice GPT
Document your brand, tone & voice, define your style, and make every word sound like you.
Build your Brand Voice Guide once, then scale your content with consistency.
Lock in your voice so AI finally sounds like you, not a robot.
→ Your personality, permanently installed into your content machine.
Perfect for: coaches, service providers, and ghost-writers.
Use Bardot to write bios, emails, captions, and build your custom Brand Voice Guide to train every other GPT you use.
Job: Extracts and codifies your tone, voice, and style into a reusable guide
Think of it as: Your voice architect — defining how you sound, then keeping it consistent
Great for:
Creating your Brand Voice & Tone Guide through guided Q&A
Training other GPTs (like Crawford) to sound like you
Combine with Presley's profiler to discover what is the right content for your ideal audience
Adapting generic AI content to match your brand
Writing in your tone, even when you don’t have the words
Scaling content without losing consistency
USD $
67
Presley
: Profiler Pro GPT
Decode your dream clients and craft messaging that speaks to what they actually care about.
Get clear on who they are, what they need, and how to connect, so your messaging hits every time.
→ Like market research that actually talks back, without the invoice.
Perfect for: coaches, consultants, offer-driven creators
Use Presley to uncover what your audience thinks, feels, and fears, then turn it into messaging that connects and converts.
Job: Profiles your ideal client and translates insights into persuasive messaging
Think of it as: Your audience decoder, equal parts strategist, psychologist, and copy whisperer
Great for:
Defining your ICA (Ideal Customer Avatar)
Writing problem-aware and desire-driven messaging)
Clarifying pain points, objections, and decision triggers
Spotting the gaps between what you say and what your audience needs to hear
Drives engagement & conversions
Combine Crawford with Bardot’s voice guide to create pitch-perfect content for your perfect-fit audience
USD $
67
Crawford
: Copywriting Queen GPT
Write high-converting copy that sounds like you and sells like crazy.
Crafts persuasive sales pages, launch emails, and scroll-stopping captions, no copywriter required
→ From blank page to bankable messaging, without the stress.
Perfect for: coaches, and copy-challenged entrepreneurs.
Use Crawford to write sales pages, launch emails, and captions that stop the scroll and get the click.
Job: Generates original, high-converting copy (not just rewriting)
Think of it as: Your conversion copywriter, with proven formulas and structure
Great for:
Writing launch emails, captions, or sales pages from scratch
Generating options fast (e.g. 10 headline variations)
Using persuasive frameworks (e.g. PAS, AIDA, story selling)
Trained on viral frameworks for scripts, hooks & headlines
Drives engagement & conversions
Combine Presley’s audience insights + Bardot’s brand voice for conversion copy that hits all the right notes
USD $
97
Monroe
: Marketing Maven GPT
Helps you brainstorm offers, map funnels, and plan campaigns like a pro.
Built on proven marketing strategy, past and present,
for results that scale.
Clarify your message, plan your promos, and get strategy on demand, without guessing.
→ Like having a marketing director in your pocket, minus the weekly meetings.
Perfect for: coaches, consultants, and digital product creators.
Use Monroe to brainstorm promo angles, generate strategy-led ideas that align with your audience.
Job: Creates marketing plans, promo ideas, and campaign content rooted in strategy
Think of it as: Your AI-powered marketing manager, clear on what to say, when to say it, and how to tie it to your offers
Great for:
Planning launch content, emails, and social posts
Creating high-level strategy that supports your funnel
Getting unstuck when you don’t know what to promote
Mapping content to offers, objections, and buying stages
Supporting your content calendar with fresh, on-brand ideas
Writing ad copy for Google, Meta & TikTok ad campaigns
USD $
97
"I saved so much time having a GPT help my sort out my brand voice and tone, as I was able to delegate my copywriting and have less editing time."
"It’s like my GPT reads their minds and knows what to say next. My messaging finally speaks to what they actually
care about."
"Crawford writes like I do, but better. Headlines, hooks, and launch copy are no longer a bottleneck. I’ve never had this much confidence in my content or conversions.”
"It feels like having a strategist, marketer, and hype girl in one. She connects the dots between my offers and audience better than I could, & finally my marketing feel smart and aligned."
Get The Above Combo
The Fab Four Foundations
Why these 4 first? Brand → Profile → Copy → Campaign
Get the essentials: your voice, your audience, your copy — and now, your strategy.
Bardot nails your tone, Presley defines your people, Crawford writes to convert, and Monroe maps the marketing to scale it all.
Buy the Fab Four Foundations for $197 and Worth $328 - save 40%!
The Fab Four Foundations
GPT Combo
Worth $328
save 40%!
Hmm, I have a few questions
“What if I’m not techy?” (No problem, you’re guided step by step)
“Do I need ChatGPT Plus?” (Only $20/month; link installs directly)
“Is this different than regular ChatGPT?” (Yes, trained for your voice and method)
Who is a CustomGPT for?
Coaches & consultants
Course creators & educators
Agency owners & content hustlers
Experts with systemized framework
Small businesses who need a team
Service providers
Meet the GPT DREAM Teams
Can’t decide? Combine them.
Pair your Fab Four GPTs with a Strategic Dream Team or a Board of Advisors to build a complete marketing & leadership ecosystem that works 24/7.
Want even bigger strategy and insight? Need guidance, not just grunt work? Level up with my elite GPT teams, think consulting board in a box.
Need perspective, ideas, or strategy? Your GPT can simulate a full boardroom, marketing team, or mastermind — trained on the brains you admire most.
The Board of Directors GPT
7 non-fictional full C-suite of specialists - always on-call, no office politics, experts from across industries, working together to solve your trickiest business, content, and creative challenges.
→ Like having a roundtable of pros in your pocket, minus the hourly billing...
Perfect for: solo CEOs entrepreneurs, content creators, and founders who want perspective without hiring 7 specialists.
Use The Board to brainstorm, challenge assumptions, debate strategies, and unlock solutions from multiple expert viewpoints.
Job: Provides insight, perspective, and creative problem-solving through a diverse cast of expert personas
Think of it as: Your inner circle of consultants, a built-in think tank trained to think critically, creatively, and collaboratively
Great for:
Getting advice from 7 unique perspectives (marketing, strategy, branding, product, etc.)
Seeing your idea through the lens of a designer, strategist, therapist, tech lead, and more
Stress-testing a content idea, pitch, or product before launch
Gaining feedback, clarity, or “devil’s advocate” support when you’re stuck
Feeling less alone in decision-making (without jumping into DMs or Slack threads)
The Board's Archetypes:
The CEO - Big-picture strategist with clarity, calm, and cashflow focus
The CMO - Brings bold campaigns, modern content strategy, and buyer psychology
The CFO - Helps you make smart money decisions and build scalable systems
The COO - Turns chaos into checklists and ideas into repeatable operations
The Product Chief - Obsessed with offer-market fit, innovation, & building things that sell
The Legal Eagle - Protects your brand, spots risks, and helps you play smart, not small
The Leadership Coach - Gets you clear, confident, & aligned with your values and mission.
USD $
297
The Advisors GPT
A team of 7 AI advisors, each inspired by the wisdom, wit, & brilliance of iconic real or fictional figures.
They bring diverse perspectives, bold ideas, & strategic clarity, no matter what the challenge.
→ Like having a curated cast of mentors, motivators, and disruptors on speed dial.
Perfect for: creators, founders, and overthinkers who want a mix of bold ideas, grounded advice, and outside-the-box input.
Use The Advisors to challenge your thinking, refine your ideas, and gain fresh perspectives from archetypes you admire.
Job: Provides strategic guidance, honest feedback, and inspiration through 7 uniquely trained GPTs modelled after famous personalities
Think of it as: Your personal circle of influence, part Mastermind, part Mad Men, part Harvard Business School
Great for:
Gaining insight from GPTs modelled after your favourite real or fictional leaders
Brainstorming with creative, critical, or intuitive archetypes
Exploring ideas with input from multiple thinking styles (visionary, rebel, pragmatist, etc.)
Getting clarity when you’re torn between options or second-guessing your gut
Building confidence through alignment with your own role models.
The Advisors' Archetypes:
The Sage - Compassionate advisor who brings clarity through empathy and deep listening
The Visionary - Pushes for innovation, simplicity, and long-term impact
The Analyst - Hyper-logical thinker who cuts through emotion to find truth
The Reformer - Bold, values-driven, and idealistic with a focus on justice and integrity
The Hacker - Disrupts conventional thinking and finds the fastest path to results
The Muse - Charm, creativity, and brand, magnetism sees your star quality and draws it out
The Mentor - Grounded, wise, and calm, guides without ego or fluff.
USD $
297
Marketing Dream Team GPT
A powerhouse crew of 9 AI-trained marketers modelled after the boldest, smartest voices in modern and classic direct response.
→ Like tapping these experts for a late-night brainstorm, without needing a seven-figure budget.
Perfect for: digital marketers, course creators, funnel builders, and offer-obsessed strategists.
Use the Marketing Dream Team GPT to brainstorm offers, build funnels, craft hooks, and create full campaigns rooted in timeless strategy and what actually works, past and present.
Job: Generates high-converting marketing assets based on time-tested strategies and modern tactics
Think of it as: Your AI marketing war room, pulling from the greatest minds in the game, trained on what they’ve actually said and done
Great for:
Developing funnel and offer strategies from idea to launch
Writing copy using tactics from top-tier marketers
Reverse-engineering what makes campaigns convert
Crafting irresistible hooks, lead magnets, and sales messaging
Mixing evergreen principles with trending strategies
Trained & drawing on publicly available material (interviews, books, podcasts, trainings) to replicate inspired expert-level thinking.
The Magnificent Marketers:
Gary - Clarity through empathy and calm
Frank - Copy that sells, timelessly
Russell - Funnels, fast and proven
Seth - Bold ideas, big heart
Don - Story-first, always strategic
Marie - Creative clarity, spark included
Alex - Offers that actually convert
Cat - Ads with sass and ROI
Jay -Big-brand thinking, small-biz heart
These characters are inspired by legendary marketers, no official affiliation is implied.
USD $
297
Your Bespoke Custom GPT
Fully trained. Fully branded. Fully yours.
→ Like cloning the best parts of your brain, or someone else's into a 24/7 digital teammate.
Perfect for: experts, educators, agencies, or teams who want an AI assistant built around their method, style, and workflow.
Use Your Bespoke CustomGPT to train clients, onboard team members, answer FAQs, sell offers, or guide users through your proven process, exactly how you would.
Job: Becomes a digital version of you, or anyone you'd like, trained on your frameworks, tone, and transformation or publicly available data (interviews, books, podcasts, trainings)
Think of it as: Your AI twin or ideal mentor, solving problems, serving clients, and selling for you, around the clock
Great for:
Turning your signature method into a teachable, scalable assistant
Creating digital products or client success tools with zero extra coaching hours
Delivering answers, training, and upsells inside one seamless AI
Matching your exact tone and language (with Bardot’s help)
Acting as a standalone product, bonus, or white-labelled client deliverable
Saving time, scaling impact, and showcasing your expertise in an unforgettable way.
Potential Archetypes:
The Biz Coach You Trust - Train your GPT on transcripts, podcasts, or social posts from your go-to business coach.
The Current Board of Directors – Interview your real board (or advisors), train CustomGPTs on their perspectives, values, and decision-making frameworks, and create an AI-powered soundboard for future leaders.
Your Past Mentor
Did someone guide you earlier in your career? Bring their wisdom back into your current decisions.
If there’s enough high-quality digital content*, we can train a CustomGPT to echo their tone, mindset, and approach, not as a clone, but a strategic reflection. Like having them on your advisory board 24/7.
This includes expert research, 1:1 onboarding, and a truly custom-trained GPT built on your voice, values, and systems of your choice*
From USD $
397
"The Board sees around corners. It helps me make strategic decisions with more clarity and confidence, like having a think tank of pros in my pocket."
"Every time I use it, it’s like a creative mastermind session with the world’s wisest personalities. The Advisors spark ideas I wouldn’t have dreamed up alone."
"This is like having the greatest marketing minds of all time on call. Hooks, funnels, offers, it’s scary how good it is. And it actually works”
"It’s trained on me, my content, my voice, my thinking. The result? A GPT that speaks like I do and supports my clients like I would. It’s the smartest move I’ve made for my brand.”
Instant access. No tech overwhelm. Built inside ChatGPT.
Your CustomGPT is built inside ChatGPT Teams, which means your data is not used for training, this is guaranteed by OpenAI. Your IP stays private, protected, and in your control.
Right inside your own ChatGPT account. You’ll receive a private link to your GPT that installs directly into your ChatGPT interface (you’ll just need a ChatGPT Plus plan to use it). Or we can send you the content and train you on how to build it, in your own ChatGPT Plus account
Easy, we update GPTs every 3 months to keep them aligned with your latest messaging, offers, and shifts. You’ll get priority prompts to submit updates or request changes.
Your GPT comes fully trained, formatted, and installed. If you’d like additional personalized training or internal knowledge added later, we offer that too.
Very. Regular ChatGPT starts blank. A CustomGPT is trained on your tone, your strategy, and your frameworks. It’s like hiring an on-brand strategist, without needing to explain yourself every time.
Don't believe us, believe them
I found Lyndal's guidance invaluable... She's an ideal mentor for any person or business taking the leap into digital marketing.
Sarah B
Social Media Manager
...Lyndal was fantastic!She had a plan, researched our business and she was easy to understand.
Nicola M
Motel Owner, Dunedin
Highly recommended. Lyndal gave us heaps of information that we didn't know we needed.
Laura G
Brick & Mortar Business
What happens when I buy?
Get instant access 3 ways - via a Thank you page download button, a link in a PDF download and email containing the link
Fill in your tone + brand questions if buying Bardot - Brand GPT, discover your ideal client's thinking & motivations if buying Presley - Profiler Pro GPT and the use them to train a CustomGPT or attached each time you are in a new thread in ChatGPT
Train your GPT in minutes - with documents & examples, plus brand tone & voice and ideal client ICP
Copy/paste the link into your ChatGPT account - add to your side bar
Use it daily with confidence
Add an AI Policy to ensure you are compliant - need help with that - I have a template & guide to set you up
License Terms (a.k.a. The Legal Bit)
✔️Your CustomGPT purchase includes a Single Business Use License:
✔️You can use your GPT(s) within your own business or brand
✔️You can install it on your personal ChatGPT Plus account
✔️You can use it with your internal team or VA
❌ You can’t resell, share, or redistribute this GPT (free or paid)
❌ You can’t white-label it or offer it as your own product/service without permission
❌ You can’t use it for client work unless you've purchased a Commercial or Agency License
If you’d like to use a GPT for multiple brands, build them for clients, or include them in your done-for-you services, just get in touch about our Agency & White Label licenses.
Do you have an AI Usage Policy?
Add our ready-to-use AI Usage Policy Guide & Living Document Template, designed to help you set clear boundaries around how AI is used in your business, what content it can generate, and how your team uses it safely and legally. Show clients you’re using AI ethically, responsibly, and like the pro you are.
AI Marketing Edge Ltd 2024, Christchurch, New Zealand
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