Done & Dusted, Content that runs itself
● Done & Dusted Content Machine

You hate social media.
We built something that doesn’t.

Every week, you get seven researched content ideas based on what’s happening in your industry and what your customers actually care about. Pick one, and we turn it into your SEO & AEO written blog, social posts, Google Business update, newsletter, images and video content. You check it, tweak anything you want and approve. About five minutes of your time, and your marketing week is done.

Your Monday mornings could look like this

● Done & Dusted Content Machine

Built for the owners who’d rather do anything else: mechanics, health and safety consultants, accountants, clinics, and every small business too busy running things to write about them.

doneanddusted.aimarketingedge.co Ready: Monday, 6:02am
Blog
LinkedIn
Facebook
IG Carousel
Reel
Story
Google Business
Newsletter
★★★★★

“My Clinical & Business Operations Manager has been testing this and loves it, she’s very impressed. I like it too because she can then spend more time on servicing clients, as the social media side is quickly sorted.”

Lyndon Forrest, CEO, IPS Infection Prevention Services

The problem

You know the drill

“I used to repost the same photo across Facebook, Instagram and LinkedIn and call it a content strategy. It wasn’t. It was guilt, dressed up as effort.”

You know you should be visible and that customers check you out long before they call.

But writing posts, finding images and remembering what goes where was never the job you signed up for.

So marketing gets squeezed between everything that actually needs doing.

The Done & Dusted Content Machine fixes that.

How it works

Four steps. You only handle the last five minutes.

One idea becomes a full week of content, made and delivered while you get on with your actual work.

01

It researches

Every week, the machine researches what’s happening in your industry, what your customers are asking, and what’s worth talking about. You get seven researched topic ideas to choose from.

02

You pick one

Choose the topic you want to run with that week. Want to use another one too? Add an extra content pack whenever you want.

03

It builds your week

Your chosen topic becomes an SEO + AEO optimised blog with two images, Google Business update, Facebook post, Instagram carousel, Reel, Stories, newsletter and thought-leadership video ideas.

04

You approve. It publishes.

Everything lands in your dashboard in your own brand voice and style. Read it, tweak anything you want and approve. Once approved, it goes live where it belongs.

Trained on your brain

It learns how your business actually talks

We use your website, customer reviews, products, industry, competitors, brand style and a real conversation with you to build a detailed voice profile.

That means the first draft starts much closer to you, and your brand guide is yours to keep.

Voice: your brand tone & vibe ICP: Ideal Client Profile - who you’re really for ICA: Ideal Client Avatar - the person you’re talking to Visual DNA: your colours & your style Reviews: your customers’ own words Industry: who else is talking & what’s working Company ethos: what makes you different Products & services Dos & don’ts: the words & lines you’d never use
You stay in control

Nothing goes live without you

Every piece is editable in the dashboard. Highlight a line, say what you want changed, and it rewrites just that part in your voice. Approve, and it’s done. And we encourage you to add some flair to the writing. Make it sound like you, not a script.

One researched topic. One coordinated week of marketing.

~5 min
is roughly what your week now takes. Reading, editing if you want to, approving.
Save 6–8+ hrs a week
is what it normally takes: researching, writing, designing, optimising, formatting, uploading and scheduling it yourself.
Pricing

One price, built properly

Growth is the whole system, priced honestly. No lock-in. Try it for 30 days, and if it’s not right, I’ll refund your first month’s fee.

Not quite the right fit? Go smaller with Testing the Water, or bigger with Scale.

Just want a lighter start? Testing the Water covers Facebook, Instagram & a newsletter from $297 NZD/month plus a $350 NZD one-off setup, no lock-in, first month refunded if it’s not a good fit for you.
Need TikTok, YouTube, Pinterest or strategy support?
FAQ

Fair questions

What if I don’t like what it writes?

Edit it, or ask for a rewrite of just the part that’s off. Nothing publishes until you approve it.

Will it sound like generic AI content?

No. It’s built from your website and your own customers’ words, not a one-size-fits-all voice.

How much of my time does this actually take?

About five minutes a week, to read and approve.

Want to use more than one of the seven topics?

You can add additional content packs whenever you want.

What’s the setup fee for?

Research into your industry and your products, your marketing plan and content cycle mapped in, and your Brand DNA built and written up as a document you keep. That happens on every plan, it's the reason you're never stuck deciding what to post about. Growth adds a real interview call about how you talk and the full marketing-plan overlay. Testing the Water uses a written questionnaire instead of the live AI voice training, to keep the entry price low.

Can I cancel?

Yes. There’s no lock-in and no minimum term. If the first 30 days aren’t right, tell me and I’ll refund your first month’s subscription fee in full. The one-off setup fee covers work already done (your interview, industry research and Brand DNA build), so that part isn’t refundable, but the document is yours to keep either way. After 30 days, cancel any time and you’ll only ever be billed up to the day you cancel.

Why I built it

Why the Done & Dusted Machine was built

I run AI Marketing Edge, and I used to lose the plot on my own marketing the same way.

“I used to waste hours every week trying to work out what to post, and then procrastinate and post nothing or the same post everywhere. Now I check Monday’s pack over coffee, do some tweaking, and I’m done.”

Lyndal Lane, founder, AI Marketing Edge

● Done & Dusted Content Machine